STAMFORD, Conn. — NFL: Kansas City’s thrilling 27-20 victory over Baltimore on Thursday evening became the most-watched NFL kickoff sport since it began in 2002.
The game had a entire target audience moderate of 28.9 million, surpassing the 27.6 million that watched the New England Patriots defeat the Pittsburgh Steelers within the 2015 opener on NBC. Streaming didn’t launch up getting added to target audience figures till 2016.
It became a 5% lift from the 27.5 million that watched Detroit beat Kansas City in final 365 days’s opener.
No topic the launch up of the sport being delayed 20 minutes on account of a storm that incorporated lightning, NBC averaged 24.3 million, in conserving with Nielsen, with the target audience peaking at 33 million all through the second quarter (9:30-9:Forty five p.m. ET).
The game also drew a 37 share on NBC, which is the network’s largest for any popular-season sport since it began carrying NFL prime-time video games in 2006. A share is the proportion of all tv sets in exhaust at a given time staring at a program.
In accordance to Adobe Analytics, streaming on Peacock, NBC and NFL digital platforms averaged 4.6 million.
