Kangwon Land, home of South Korea’s only locals casino, has announced an integrated tourism project to boost foreign patronage. The plan will add more non-gaming attractions and also increase the gaming floor. Kangwon Land Casino & Hotel is located in Gangwon Province. The picturesque but remote mountainous region borders the DMZ between North and South
Kangwon Land, dwelling of South Korea’s simplest locals casino, has announced an integrated tourism project to spice up foreign patronage. The thought will add more non-gaming points of interest and moreover develop the gaming floor.
Kangwon Land On line casino & Resort is found in Gangwon Province. The picturesque nonetheless a long way flung mountainous remark borders the DMZ between North and South Korea. The property, about 150 kilometres from Seoul, opened in 2000 in a onetime coal mining neighborhood.
“Correct as Las Vegas remodeled from a desolate tract mining city accurate into a global entertainment hub, Kangwon Land has the functionality to transform from a weak coal mining remark,” said Kangwon vice-president and period in-between CEO Choi Cheol-kyoo. “Distance is not very any longer a barrier in on the present time’s world and we goal to make an worldwide-class destination here.”
Emphasising entertainment
The complex already boasts more than one non-gaming points of interest. It has two lodges, a golf course, a water park and one of South Korea’s largest ski hotels. To this level this year, some 25,000 foreigners procure visited the property, up 476% over 2023.
But Kangwon Land believes an expansion of non-gaming services and products – in particular entertainment – will appeal to even more global guests to South Korea.
“Other people are appealing to budge prolonged distances to Las Vegas to profit from the reveals and performances,” said Choi. “We goal to develop a equivalent complex in our vicinity.”
The blueprint comprises a better performance venue, an expanded procuring district and “triple the different of eating places”. The firm has dilemma a target to spice up non-gaming revenue from 13% to 30% by 2032.
Following the aged IR mannequin
Kangwon Land’s planned expansion follows the integrated resort mannequin that has been worthwhile in Vegas, Singapore, Macau and in varied places.
At a recent tourism seminar in Seoul, hospitality educated Yoon Tae-hwan said non-gaming suggestions “craft a resort’s identity”.
Chen Si, president of the most modern IR in South Korea, Mohegan Inspire in Incheon, agreed that non-gaming is “not simplest about entertainment and hospitality”. It is crucial to “sustainable development… and offering unique, unparalleled experiences to guests from all at some level of the enviornment.”
Gaming floor expansion
However the lion’s piece of revenue silent comes from gaming. And Kangwon Land’s KRW2.5tn (£1.42bn/€1.69bn/$1.85bn) Korean High1 Constructed-in Tourism (Ample-HIT) thought would moreover develop the casino floor.
Final month, South Korea’s ministry of tradition, sports and tourism licensed a 30% expansion of the gaming floor, from 14,500sqm to twenty,260sqm. It moreover raised the maximum bet by foreigners from KRW300,000 to KRW30m.
Source: iGamingBusiness
