Social gaming developer Playtika has completed the acquisition of SuperPlay, the mobile gaming company behind Dice Dreams and Domino Dreams. Playtika said the acquisition will “significantly” strengthen and expand its portfolio of social games. Financial terms of the SuperPlay purchase, which was finalised yesterday (20 November) have not been disclosed. Based in Tel Aviv, Israel
Social gaming developer Playtika has done the acquisition of SuperPlay, the mobile gaming company on the abet of Cube Dreams and Domino Dreams.
Playtika acknowledged the acquisition will “vastly” enhance and fabricate bigger its portfolio of social video games. Monetary terms of the SuperPlay aquire, which develop into finalised the previous day (20 November) believe now not been disclosed.
Essentially based in Tel Aviv, Israel, SuperPlay is ultimate identified for Cube Dreams, a ‘coin looter’ game that has hundreds and hundreds of users all around the realm. It also runs the Domino Dreams puzzle game, whereas two other titles are currently in constructing.
In conserving with Playtika, the addition of these video games will be a “meaningful growth driver” for its commerce. It also acknowledged the addition of the SuperPlay constructing team will enhance its game production capabilities.
“Purchasing SuperPlay is a strategic determination that underscores Playtika’s mobile gaming commerce leadership,” Playtika chief financial officer Craig Abrahams acknowledged.
“SuperPlay diversifies our portfolio with proven titles. It strengthens our competitive edge in an ever-evolving market and drives cost for our shareholders.”
One other feather in the cap for Playtika
Playtika is for certain no stranger to M&A task. Upon asserting its 2023 results on 26 February, Playtika procedure out plans to pursue new acquisition opportunities after finishing several deals closing year.
At some point of 2023, Playtika done a $300m take care of Innplay Labs. It also closed the acquisition of the Youda Games portfolio of remark material from Azerion.
The developer develop into also in the running to aquire Rovio Entertainment, the company on the abet of the Enraged Birds sequence. It lodged several bids nevertheless indirectly dropped out of the running, with Sega Sammy occurring to fabricate Rovio.
Playtika hinted the SuperPlay deal develop into shut in the end of its Q3 results announcement earlier this month. These published a 1% fall in earnings to $620.8 million (£491.5 million/€589.8 million), despite a upward push in sigh-to-person earnings.
Working charges had been minimize by 3.1%, with working profit up 8.3% to $97.5 million which capability that. After other charges, procure profit develop into $39.3m, a upward push of three.7%.
On the opposite hand, base line procure profit develop into 17.5% decrease year-on-year at $28.8 million.
Source: iGamingBusiness
