The Massachusetts Gaming Commission (MGC) is contemplating a ban on non-gaming related promotions, a move pioneered by Ohio. The proposal aims to ensure a fair playing field and prevent unintended consequences in the sports betting landscape. The MGC’s strict advertising guidelines underscore its commitment to responsible gaming, with the commission seeking operator feedback before proceeding.
The Massachusetts Gaming Rate (MGC) is concerned in extra tightening their promotional and promoting prohibitions. At a meeting on Tuesday (30 April), the commission discussed banning promotions or bonuses which would possibly perhaps perhaps be now now not associated to gaming.

The first relate to bear in mind a non-gaming associated promo ban used to be Ohio. In that relate, Enthusiasts equipped promotions that crossed between on-line sports having a wager and retail merchandise. Closing 300 and sixty five days, correct after Ohio launched its handsome market, Enthusiasts equipped merchandise buyers promotional bets at its digital sportsbook. The Ohio On line casino Succor an eye fixed on Rate (OCCC) started discussing the premise of limiting such promotions closing summer, but has now now not acted on it yet.
MGC open air counsel Mina Makarious mentioned when introducing the topic that operators brought a entire lot of points to the OCCC. Among them, were how to implement it with out organising unintended penalties and having a level taking half in field.
Ohio sports having a wager regulators are putting an discontinue to a Enthusiasts Sportsbook promo offering “bonus bets” to Enthusiasts merchandise clients. https://t.co/oMcz8IZVf7
— RLinnehanXL (@RLinnehanXl) Can also merely 19, 2023
For the MGC, this used to be the predominant time that a non-gaming associated promotions ban used to be presented. Commissioners mentioned they’d favor more recordsdata sooner than moving ahead. Commissioner Eileen O’Brien mentioned she would would genuinely like to keep positive language for a rule, hear input from operators and win more education on the topic.
Massachusetts has essentially the most stringent promoting and promotional pointers in the US. The regulator requires 21+ on any advertisement that would also be seen in or from a first charge sports venues. It used to be the predominant to ban partnerships between universities and playing corporations. And it doesn’t allow playing promoting at any venue the place 75% or more of attendees are expected to be beneath the age of 21.
Commissioners agreed that in actual fact one of many predominant steps in discussing a non-gaming associated promotions ban would possibly perhaps perhaps be to win written operator input on the topic sooner than moving ahead.
On Monday (29 April) the commission agreed to undertake new know-your-customer suggestions brought to it by Enthusiasts and Caesars Sportsbook. It’s now now not positive exactly what the authentication suggestions are because the commission met with the operators in govt session.
Source: iGamingBusiness