Italy tightens guidance on bonus messaging amid gambling classified ads principles

This clarification from ADM, Italy’s Customs and Monopolies Company, came after months of misunderstanding on the allotment of licensed operators and a gargantuan sequence of complaints from individual groups concerning the gambling commerce’s promotional and reward communications.

The foremost point made by ADM is that while bonuses could possibly well presumably also additionally be advertised by the operators, the promotion or encouragement of gambling activity by the utilization of any messaging will violate the advertising and marketing and marketing regulations in Italy.

Operators must expose their clients of their bonus choices and expose the true design to explain their bonuses, but these communications could possibly well presumably also handiest contain moral info, as well to no language designed to construct pleasure, attract or assist clients to participate or bet.

ADM also stated that the latest discover does now not commerce any of the present regulations or insurance policies and handiest clarifies previous interpretations of the regulations issued by ADM, as well to the earlier rulings made by AGCOM.

This announcement was once made as Italy continues to put in pressure its recent online gaming licensing map, which has been in existence since November 2025, and now there are 52 at this time engaging licences.

One of basically the most famous adjustments to the map is the requirement that all operators feature their commerce by a single master domain in explain to facilitate the on-going future of regulatory oversight and prevent the proliferation of secondary price and skin web sites which contain resulted in a expansive amount of unregulated online gambling.