Gaming Innovation Neighborhood (GiG) has presented the rebrand of its GiG Media division, which will now be identified as Gentoo Media.
The firm can be trademarked beneath Gentoo Media and will intention as Gentoo from now on, whereas consisting of GiG’s media commercial, in conjunction with its affiliate lead era companies.
GiG said the brand new title turned into as soon as linked to the media arm’s affiliation with efficiency marketing agency Insurrection Penguin, which GiG obtained as segment of its media commercial in 2017 for €13.0m (£10.9m/$13.9m).
The title gentoo stems from an Antarctic penguin species characterised by its skill to be half of forces as a unit.
The rebrand marks over a year since GiG presented its strategic review and intention to bolt off and separate its media making a wager platform and Sportsbook companies to “sharpen the point of hobby” of both companies and optimise increase alternatives.
Progress to this point has largely mad in regards to the platform and sportsbook commercial. Ex-SBTech chief Richard Carter turned into as soon as appointed to manual this arm in August 2023, whereas conventional SBTech and DraftKings senior govt Andrew Cochrane turned into as soon as named chief commercial officer of the division in November.
In April, GiG confirmed that the Platform and Sportsbook commercial would possibly maybe well presumably be divided between shareholders at a point later in the year.
At the time, GiG revealed that its nomination committee had evaluated two diversified board formations. This, it explained, turned into as soon as to optimise commercial alternatives for both entities.
Milestone moment
Jonas Warrer, CEO of GiG, said that the rebrand marked a fundamental step in spinning off the GiG Media commercial.
“The open of our new mark is a big milestone for us in the map of isolating GiG Media from Gaming Innovation Neighborhood,” he said. “Gentoo has been created with all our companions and staff in mind, ensuring to keep in touch an upright and real gaze of ourselves, the commercial and what we stand for and snort in.
“The open of Gentoo marks a brand new era and we couldn’t be more mad for the prolonged recede potentialities of the commercial,” Warrer added.
Mikael Harstad, chair of the GiG board, added that the rebrand turned into as soon as fundamental for shareholder fee.
“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Neighborhood into two self sustaining companies and is a truly indispensable step in the map of rising shareholder fee,” he said.
“The open of Gentoo is a testament to the organisation’s dedication in delivering superior quality and ends in every facet of the commercial and is surroundings the firm off to a big open.”
GiG bolsters portfolio with two acquisitions
The rebrand comes amid GiG completing two supplier acquisitions in June.
Earlier in the month it obtained on line casino discussion board and review platform Casinomeister for €3.0m. The deal agreement said Casinomeister would continue to intention beneath its contemporary mark however contained in the GiG Media portfolio.
The day earlier than this present day (17 June) GiG presented it can well map internet internet site positioning and recount material companies specialist Titan for €3.2m. GiG will pay €1.0m upon closing, one more €1.0m after one year and a final fee of €1.2m 24 months after the deal is finalised.
Source:iGamingBusiness
