Gaming Innovation Group (GiG) has equipped the starting up of SweepX, a social sweepstakes casino platform solution aimed on the US, while the industry has also entered a partnership with land-essentially based fully sweepstake operator Primero Games.
SweepX offers twin-pockets, store administration for redemptions and prize rewards, along with AI-assisted inform material administration expertise from GiG.
Featured GiG expertise includes GiG’s exact money igaming platform, which is already stay within the US, Europe and Latin The united states. Right here’s mixed with a bespoke sweepstake support field of enterprise, AI-assisted gamification layer and a library of sweepstake casino inform material.
Accompanying the starting up is a brand new binding head of terms for a strategic partnership with Primero Games. Below the deal, GiG will energy the operator’s expansion into the safe social sweepstakes casino market.
Basically based in 2009, Primero Games develops casino utility and equipment for the gaming industry. The operator runs over 50,000 sweepstakes machines across the US. It also owns UK retail operator and inform material studio Storm Games.
GiG expects technique to energy market enhance
“SweepX is the cease result of our tireless pursuit of excellence for product innovation across the safe sweepstake market,” chief industry officer of GiG Platform & Sportsbook, Andrew Cochrane, said.
“As a in particular experienced turnkey solutions provider, the energy inherent in our expertise and products and services has allowed us to fabricate what we predict about to be the main platform, data and AI-driven solutions on hand within social gaming and will support energy the expansion of the market across the US for the length of the subsequent few years.”
Primero CEO Barry Rutherford added: “GiG’s world class platform will enable us to raise more inform material and an expertise for our avid gamers that is 2nd to none. Combining our uncommon player acquisition strategy and GiG’s progressive expertise, we are positioned completely for the US market and for igaming markets across the globe.”
GiG terminate to completing atomize up
The news comes as GiG edges closer in the direction of completing is deliberate industry atomize up. Speaking after GiG published its Q1 results this month, chairman Petter Nylander said he hopes to total the atomize up by Q3.
Final yr, GiG equipped it modified into to atomize up the two companies: GiG Media and Platform and Sportsbook. While right here is but to happen, GiG spent most of ultimate yr getting willing for the transfer. As such, GiG has elected to myth Q1 with the industry as a total – and to enable for yr-on-yr comparisons.
Group-broad income in Q1 jumped 27.5% to a myth €36.2m (£30.8m/$39.2m). Of this, €28.0m came from GiG Media and Platform and Sportsbook €8.3m.
Source: iGamingBusiness
