Gaming Innovation Neighborhood (GiG) has presented the strategic acquisition of on-line on line casino discussion board and review platform Casinomeister for €3.0m (£2.6m/$3.3m).
GiG, which expects to end the Casinomeister acquisition this month, says the deal will maintain an instantaneous certain financial impression. This, GiG adds, is site to amplify going forward when fully implemented into GiG Media’s operations.
Below the settlement, Casinomeister will proceed to feature below its contemporary mark all around the GiG Media portfolio. Casinomeister has been active for additional than 25 years, with GiG announcing the acquisition will additional diversify its enterprise.
GiG added that this can leverage the synergies between GiG Media and Casinomeister, with the procedure of reaching same trends considered with AskGamblers after its acquisition.
The neighborhood bought AskGamblers in February 2023 and furthermore obtained KaFe Rocks at the cease of final year. By taking on Casinomeister, GiG says this extra solidifies GiG Media’s commitment to improving transparency and player services and products in igaming.
Casinomeister in capable fingers
“Casinomeister’s successfully-known dedication to swish play and neighborhood toughen completely aligns with our most up-to-date acquisition of Askgamblers.com,” GiG CEO Jonas Warrer acknowledged.
“Collectively, these platforms will crimson meat up our market attain and optimise the complaint resolution services and products we present to the neighborhood, reinforcing our location at the forefront of player advocacy.”
Casinomeister founder Bryan Baily added: “This enterprise has been my passion, starting as a hobby internet site in 1998 and growing into what it’s miles this day. I’ve dedicated 26 years to constructing this enterprise and now it’s time to coast the reins to a brand unusual, dynamic crew who can lead it into the long speed.
“I am entrusting this to the most capable crew within the alternate to proceed its mission of advocating for swish play. I maintain a long history with GiG Media and I am confident that they’re going to protect the values and concepts that Casinomeister stands for, ensuring a refined transition and a bright future for the on-line gaming neighborhood.”
GIG adds one other string to its expanding bow
The acquisition represents but one other construction at GiG. Factual final week, the neighborhood rolled out SweepX, a social sweepstakes on line casino platform resolution aimed at the US.
SweepX provides dual-pockets, store administration for redemptions and prize rewards, alongside with AI-assisted screech material administration expertise from GiG.
Accompanying the originate is a brand unusual binding head of terms for a strategic partnership with Primero Video games. Below the deal, GiG will energy the operator’s expansion into the on-line social sweepstakes on line casino market.
Primero Video games develops on line casino instrument and tools for the gaming alternate. It runs extra than 50,000 sweepstakes machines all around the US and owns UK retail operator and screech material studio Storm Video games.
Split to prevail
By inequity backdrop, work continues to push ahead with a deliberate enterprise break up. As site out by chairman Petter Nylander when GiG published its Q1 results this month, here’s as a consequence of entire by Q3.
Announced early final year, the break up will see GiG Media and Platform and Sportsbook become separate companies. With work silent ongoing, GiG reported Q1 with the enterprise as a entire to allow for year-on-year comparisons.
Neighborhood-wide revenue in Q1 jumped 27.5% to a sage €36.2m. Of this, €28.0m got here from GiG Media and Platform and Sportsbook €8.3m.
Source: iGamingBusiness
