Enteractive, a global leader in the gaming industry, partners with Bettor Capital to accelerate its business development efforts in key growth markets.
In a significant move, Enteractive, a global leader in the gaming industry, has welcomed Bettor Capital as an investment partner. This strategic alliance is set to turbocharge Enteractive’s business development efforts, particularly in high-growth markets such as the US and Canada.
This partnership, described as a limited/non-controlling investment, aligns seamlessly with Enteractive’s global strategy. It follows a series of investments within the US gaming industry, including an $18m investment secured by Lottery.com in December.
Enteractive’s collaborations span across the industry. In October, it joined hands with Resorts Digital Gaming, aiming to enhance customer retention and conversion in licensed US states. A similar partnership was forged with Coolbet in June, focusing on boosting player retention and activation in LatAm.
Adding another feather to its cap, Enteractive bagged the Services Provider of the Year award at the London 2023 Global Gaming Awards.
Mikael Hansson, CEO of Enteractive, expressed his excitement about the collaboration, stating, “We’re thrilled to have Bettor Capital as a strategic investor as we expand in the North American market. We believe they will bring significant value alongside our existing investors.”
Dave VanEgmond, Managing Partner at Bettor Capital, echoed similar sentiments, “Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.”
