Denmark ’s regulator Spillemyndigheden will work with the country’s user ombudsman and Playing Advertising and marketing Board (Spilreklamenævnet) to ensure operators follow local marketing guidelines.
Spilreklamenævnet, which was as soon as established in 2021 to handle user complaints, will forward cases to the ombudsman and the regulator will handle rule violations.
The three events will take care of frequent verbal exchange to ensure principles are being upheld and effect annual meetings to coordinate enforcement exercise to manual sure of duplication of labor.
“Our recent cooperation agreement with the Playing Authority and the Playing Advertising and marketing Board strengthens our supervision of gambling companies’ marketing,” user ombudsman Torben Jense stated of the collaboration.
“The agreement entails better internal verbal exchange, ensures coordination and prevents duplication of labor, which advantages patrons.”
Spilreklamenævnet’s feature within the market
The user ombudsman is accountable for making sure gambling operators follow the Danish Advertising and marketing Act and user safety licensed guidelines within the market.
Currently Spilreklamenævnet upholds the exchange’s code of behavior, which is geared in direction of making sure gambling marketing ensures weak groups and formative years are safe.
Established operators and operator groups, including on-line operator association Spillebranchen, gaming machine physique Dansk Automat Brancheforening and Danske Spil, are among the our bodies dedicated to supporting Spilreklamenævnet.
Spillemyndigheden printed a information on gambling marketing and marketing in March, advising operators on assorted guidelines across the ideal technique to market to gamers.
Within the document, the regulator stated any operator stumbled on to be in breach of the Danish Advertising and marketing Practices Act will be reported to the ombudsman for the case to be processed.
Source:iGamingBusiness
