The Swedish Trade Association for Online Gambling (BOS) has echoed the Swedish Consumer Agency’s stance, advocating for transparent advertising in the gambling sector. This move comes after a thorough evaluation of TV4’s “Trisskrapet,” a daily scratch card feature.
BOS stresses the necessity for clear demarcation between gambling promotions and editorial content to protect consumers. They assert that “Trisskrapet” should be classified as an advertisement, not an editorial piece.
Gustaf Hoffstedt, BOS’s General Secretary, remarked, “A high consumer protection level is paramount in the Swedish gambling market. It’s crucial for the public to discern gambling ads from editorial content.”
He welcomed the Consumer Ombudsman’s determination that “Trisskrapet” is indeed advertising. BOS now anticipates that Svenska Spel, the segment’s operator, will comply with the Marketing and Gambling Acts’ advertising rules.
Svenska Spel is encouraged to incorporate mandatory consumer protection information into “Trisskrapet,” including the 18+ age restriction and support for gambling issues.
Hoffstedt added, “It’s time for Svenska Spel to implement the essential consumer protection labels on Trisskrapet. The Consumer Ombudsman should ensure this happens promptly.”
BOS’s stance reinforces the need for a secure gambling environment. Their recent statement on match-fixing further highlights their commitment to integrity in the industry.
