Altenar, a top-tier sportsbook and iGaming software provider, has struck a strategic deal with player engagement platform Fast Track.
As part of this alliance, Fast Track, an AI-powered CRM leader with real-time data prowess, has integrated its state-of-the-art tech with Altenar’s PAM tools.
This collaboration is a landmark in the industry, merging Altenar’s comprehensive iGaming platform with Fast Track’s expertise in scalable player engagement solutions to elevate the customer journey with targeted campaigns and dynamic, custom paths.
The pact underscores Altenar’s commitment to crafting tailored solutions for operators using the Altenar Gaming Platform (AGP) and showcases Fast Track’s transformative CRM abilities.
Renowned for its automation features, Fast Track also enables operators to deliver one-on-one player experiences on a grand scale. This integration equips Altenar’s operators with seamless onboarding, instant insights, and the agility to make data-led decisions swiftly.
Charlie Williams, Commercial Director at Altenar, shares:
“Our partnership with Fast Track goes beyond a mere alliance; it’s a fusion of strengths, blending Altenar’s robust PAM with Fast Track’s unmatched prowess in player engagement and retention.”
Simon Lidzén, CEO and Co-Founder of Fast Track, adds:
“Joining forces with Altenar is a significant leap in our quest to digitalize the iGaming sector. Together, we’re set to deliver a gaming experience that’s not just efficient but also deeply engaging and tailored for every player.”
