In this month’s iGB Founders Column, Winna Media founder Rosalind Wade opens up about how a challenging Covid period led to the establishment of her own events company. Like many people, the Covid-19 pandemic in 2020 turned my life and career upside down. By the time countries began locking down, I had lived in Asia
On this month’s iGB Founders Column, Winna Media founder Rosalind Wade opens up about how a demanding Covid duration resulted in the institution of her contain events company.
Worship many folks, the Covid-19 pandemic in 2020 turned my existence and profession the other plot up. By the point international locations started locking down, I had lived in Asia for over twenty years however stumbled on myself support within the UK. I spent 15 years in Hong Kong, with transient flirtations with Singapore and the United States in between, earlier than discovering a brand novel home in Manila in 2017.
To me, Asia used to be home. It used to be where I had built my profession and networks, both personally and professionally. My high-tail within the industry started there after I started working for Beacon Events in Hong Kong in 2007. Inside a year, I had successfully organised my first gaming occasion – iGaming Asia in Macau, which used to be within the foundation a joint project with Clarion. Following that, I organised an analogous events in Australia, Taipei, Singapore and varied other locations.
In 2013, I played a pivotal role in co-founding Asia Gaming Brief (AGB), marking but one more successful chapter. This endeavour culminated within the launch of the ASEAN Gaming Summit, which emerged as indubitably one of many premier gaming conferences in Asia.
Sadly, this all ended without warning in 2020 after I stumbled on myself residing support within the UK for the first time in almost three a protracted time.
A surreal return home
Returning home after residing out of the country veritably is a surreal skills. Culture shock is already bewildering, however experiencing a reverse tradition shock, where your non-public home now appears irregular, provides an additional layer of misunderstanding.
By July 2020, the Philippines’ borders own been aloof closed and a return to Asia regarded an increasing number of no longer in point of fact, so I turned my consideration to Europe. Plans to transfer to Spain own been in plot when non-public tragedy struck, leaving me and not utilizing a replacement however to stay within the UK for the foreseeable future.
Inside a year, I had lost my home, my friends in Asia, my job and my predominant offer of profits.
Charting my contain direction
Despite moments of self-doubt, I recognised the necessity to make a choice myself up and chart a brand novel direction for my existence and profession. I knew that the alternatives I sought wouldn’t merely materialise in front of me, so I needed to grab the initiative to rep them.
One day of contemplative canine walks in my plot of birth, I underwent a duration of profound self-reflection. As I began to re-engage with my network and the broader community inner my industry, it turned plug that, no topic getting been absent from events for some time, of us aloof associated me with them and Asia, in thunder. A long time of particular relationships established with possibilities and contacts supposed that I had colossal give a enhance to and a appropriate repute gradual me.
The scenario, nonetheless, used to be that I stumbled on my enthusiasm for rejoining the events industry within the an analogous means had waned. The thought to be working for somebody else no longer appealed to me. It felt like a chapter in my existence had closed and, if I own been to rejoin events, I’d want to design one thing diverse and carve out a brand novel and modern role for myself.
The events industry is dominated by men, lots of whom are my friends and lots of whom I in fact own labored closely with within the previous. They’ve built impossible world empires which own long dominated the meeting space. My purpose used to be to no longer scenario them however to carve my enviornment of interest and design one thing that belonged to me.
I had faith in my skills, and I knew I was appropriate at what I did. So, I plot out to find a gap within the market, somewhere I could likely deliver my skills, my network of contacts and my skills.
The industry perceived to own reached a degree of saturation, with main events going down practically every other week. Despite the frequency of those events, it used to be turning into more and tougher to connect with the folks who own been in fact crucial to fulfill. While rubbing elbows with 200 of us in per week could likely merely seem functional from a social perspective, it usually hinders the determination-making project. After all, how could likely one effectively create decisions without getting higher than about a seconds with the determination-makers themselves?
A brand novel project
This resulted in the founding of Winna Media in mid-2023. My purpose used to be to wait on rep events where of us could likely cleave thru the noise and fasten with the of us they well-known to. I didn’t favor of us to leave my events with a stack of trade cards; I wished them to leave with trade presents and long-lasting relationships and friendships.
All of this culminated within the launch of the first HOT100 occasion. The occasion’s arrangement used to be easy: to rep 100 of the industry’s most well-known determination-makers all in a single space, sprinkle in some entertainment, a local of golf, some unbelievable dinners and allow them to rep to grab every other. One component I know is that it is mighty simpler to design trade with somebody after spending well-known and meaningful time with them than it is after a like a flash alternate at an occasion kiosk.
The occasion used to be to take into accounta good success and I in fact own my eyes on an analogous events within the impending months, in particular as Thailand is presenting uncommon alternatives within the sphere. Nonetheless, it is no longer the occasion’s success that fills me with pleasure. As a substitute, it’s the fact that I backed myself and overcame a sequence of non-public, financial and expert challenges to place it together.
Taking the step to launch my contain trade used to be no doubt upsetting and I’d never own been in a plot to design it without the wait on of my valid-hand girl, Diana af Klinteberg. Diana and I labored together on a few events in Manila and he or she has turn into my most precise and relied on accomplice within the trade. More importantly, she is a buddy I belief and know has our most efficient interests as a precedence.
If I in fact own learned one thing else from the old couple of years and initiating my contain trade, it’s that self-belief and the means to support yourself in difficult scenarios can scamper an awfully long procedure. Four years within the past, I didn’t think I will most certainly be building a brand novel trade, however here we’re and I can’t wait to transfer looking out out for where this high-tail takes me subsequent.

Rosalind has lived and labored in Asia for over 16 years, together with in Hong Kong, Singapore and Manila, and is extremely conversant in your complete main gaming markets of the Asia Pacific space.
She has created and traipse many of the long-standing events for the Asian gaming industry and has held conferences in Hong Kong, Macau, Singapore, the Philippines, Taiwan, Thailand, Cambodia and Australia.
Roz has an enviable network of contacts in Asia, Europe and former and is respected as indubitably one of many major figures in Asian gaming.
Source: iGamingBusiness
