DraftKings has closed its UK daily fantasy offering as of today (4 October), in an effort to “optimise its business”. Users of the app this morning received emails notifying them the product was being pulled from the market with immediate effective. DraftKings’ users were told they can withdraw funds after the closing date and in-game
DraftKings has closed its UK on a regular basis story offering as of on the unusual time (4 October), to be ready to “optimise its business”. Customers of the app this morning acquired emails notifying them the product become once being pulled from the market with speedy effective.
DraftKings’ users had been told they can withdraw funds after the deadline and in-recreation currencies love Crowns and DK Bucks would be remodeled into US bucks.
“Since DraftKings’ originate in Mighty Britain, now we personal got been proud to be a ingredient of the country’s passionate sports and on a regular basis story sports fanbases,” the electronic mail be taught.
Responding to questions from iGB a DraftKings spokesperson stated:”This chance become once made as a part of our ongoing efforts to optimise our industry.
“We are grateful to all our customers across Mighty Britain and are dedicated to ensuring a refined transition. Nice looking forward, we’re going to be in a position to continue to focal point on growth and handing over effect in other key markets, including US sports having a wager.”
It launched within the UK on 5 February 2016, bringing with it a novel, US-form of playing DFS. The Playing Price granted it a pool-having a wager licence to feature within the neighborhood and the operator signed a sponsorship take care of English Premier League soccer membership Liverpool to promote its entry into the market.
The product sought to present story players with obtain entry to to tournaments that contains the NFL and other North American sports leagues, as well to UK soccer leagues, the NBA and golf.
To pork up its UK operations, DraftKings purchased the beefy player database of free-to-play DFS platform TransferKings in June 2016.
“We desire to expand our target market within the UK and this is an efficient scheme to attain an very excellent higher team of passionate story soccer fans,” aged DraftKings chief international officer Jeffrey Haas stated on the time.
Wider DFS expansion followed DraftKings’ entry into the UK
A UK administrative center become once opened in London to reinforce the rollout, despite the proven truth that the administrative center largely properties records science teams now.
DraftKings followed its UK originate with additional expansion into Malta, Germany, Austria and Australia in 2023.
If truth be told, correct terrible recordsdata to wake as a lot as. The withdrawal from the U.K. jam for @DraftKings leaves users with almost zero concepts for most efficient ball, and finally DFS.
For years I’ve played DFS every week & correct as DK’s most efficient ball contests acquired in fact correct… 🤦🏻♂️ pic.twitter.com/oRlK4zEAdD
— Tom Strachan (@NFL_TStrack) October 4, 2024
Customers took to Twitter this morning to lament the lack of the DFS product, with one user noting the skedaddle left UK DFS players “with almost zero concepts”.
In Would perchance perhaps well 2018, Yahoo also exited the UK DFS market, whereas FanDuel most efficient managed a couple of months of working its product within the plan inspire in 2016.
Source: iGamingBusiness
